Serve Your Readers Content in Bite Size Pieces

The homepage on the Greater Palm Springs tourism website has a great layout. The information is delivered in bite-size chunks. They share a lot of information but in small units. 

By giving readers a little information at a time, you avoid overwhelming them. Most people don’t read all the words on a page.

The book, Don’t Make Me Think by Steve Krug talks about the user experience in more details. Krug emphasizes that most visitors are on a mission when they visit a website. They don’t read everything but instead scan things on the website. If buttons are hard to read and headers are not for navigating or organizing people have a harder time searching and scanning information. 

Krug’s number one design rule for web and mobile usability is to not let the reader think for themselves. Good hierarchy and use of grids keep content well structured.

Design with Color Theory In Mind. Avoid colors that don’t contrast well together.

This example is a business card for a local medical spa. The designer used a lime green color. However, it’s hard to distinguishing the circle object in the center. The greens are too similar to each other. This can make the object look off cue.

Also, the pink art is hard to see. Is it a paint splash or a fairy figure? Or is it a flower? Objects, shapes and colors should be easy to identify. Also, the font weights can be more vivid.