Use Strong Keywords and Hierarchy within Headers
People believe information more if it has words and pictures associated together. The brain remembers events and makes decisions based on visual contexts. For instance a headline, content and photograph creates credibility. In this example I found online the designer repeated a few keywords over: progress, transforming and innovation.
Size Photos Correctly To Avoid Blurry Images
This photo looks great on this San Diego tourism website. However, its not sized correctly. The right and left sides of the photo are cropped too narrow. Also, the image should be a high-resolution. The size of the file and photo are the wrong dimensions as well. You can tell because the peoples faces are blurred. Nonetheless, its hard to capture a large photo like this. In addition, they should have used a large landscape camera lens as well.