Keep Your Photos Relevant and Easy on the Eyes

The best thing on a website is photos. Strong photos that are related to the content are important for a website. Users know right away what this website is about without any of the words or headers. The photos tell a visual story therefore should be used more and correctly.

Here is a Bad Example of How Photos are Being Used

This photo is the first image on the website. The problem is that it’s dark and hard to see. Also, it doesn’t show the actual product or story. The entire Homepage is hard to understand when I scan it because the photos are not strong. They don’t make any sense and I’m confused about this company and not knowing what they do. Pictures tell a story so it’s important to have them make sense. Promote the product or services with photos right away so people understand what your company is about.

This is a great company too with a powerful message behind it. I hope they get new photos up soon.

Keep Your Navigation Bars on the Top of your Pages

When navigation bars are not at the top of the pages it becomes distracting for the users. People will question what its purpose is at first because they are not used to bars being on the sides. Therefore, it’s suggested to keep things on pages in their most common places. People don’t like change and will get confused more with a navigation bar that isn’t in its common place.

Keep Pertinent Information At the Top of the Page

This website guitarcenter.com has done a good job at making the relevant and most important information at the top of the page. There is no confusion on this website. Everything has a place and is easy to find. Most people just want a website where things are clean, clear, and easy to navigate. In essence, keep things simple, structured well, and information easy to find.

Make Buttons Identifiable

In this above example this button has a background that’s using gradient. However, it looks blurry and worse with a shadow. The white lettering is also hard to read. It should have more contrast and simplicity.

Keep Buttons and Patterns Simple

The above example is a much better display of buttons being properly used. For instance the lettering is in bold. The space around the lettering is wider as well. Although the buttons are not identical in color the button patterns show they are partners.